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How I am using Google Analytics to Track Job Applications

Finding a job in the US is a complicated process. It is challenging. If you are a student from another country then it gets tougher.

You have to make yourself stand out from the crowd. How do you do that?

One of the things that everybody suggests is to work on some interesting projects and display your work online. It's always great to have an online portfolio.

The next thing you do is send cold emails to recruiters and try to network with them. How do you know the recruiter is interested? Well, they go through your blog and see if you have done anything that interests them. But did they have a look?

That is where google analytics come up.

Setup Google analytics with Blogger as shown in my earlier blog post.

Now, you have to create a filter to filter yourself from the views.

How to add a filter?

1. Open Google Analytics.
2. Click on the Admin ⚙ button.
3. Click on All Filters.
4. Click on the Filters Button.
5. Click on Add Filters.
6. Click on Create a New Filter.
7. Give a Name to your filter.
8. Select Filter type as Exclude
9. Select the Source or Destination as Traffic from IP addresses.
10. In the next drop down select that are equal to.
11. Enter your IP address into the text box.
12. Click Save.

How to track your cold email or job application?
Easy.

1. Go to the Website Campaign URL Builder.
2.  Enter your website URL
3. Enter the company name_job id_recruiter name in the campaign source name.
4. Generate a shortened URL and paste in your resume or cold email.

Voila, you have a campaign you can track.

Go back to your Google Analytics Page. Under Acquisition - Campaigns - All Campaigns, you will be able to track which companies have seen your blogs and maybe you can expect a call soon.

So if you are a recruiter who has come to visit my blog, I would definitely know you were here. Give me a call.

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